Wednesday, March 6, 2013

A word about wise quality/price decisions

     I have a scoop. Not the hot news type, the kind with a handle. I am into my fifth decade and I can't remember the scoop not being around. It was my dad's scoop that passed to me and I cherish it but certainly have not retired it or relegated it to light duty. I have used this thing for all kinds of projects, (most recently the blizzard of  '13) and it just lasts and lasts. I'm sure my dad had to make a decision  when he purchased that fine tool, whether to pay the price for the better product I still use, or purchase a cheaper one. I am grateful that he made the choice of the better product because of two things: First, it never has let me down. Second, when I am using it, it's like a part of my dad is there helping with the project.

     We all are faced with the same kind of choice with nearly every purchase. I encourage my customers to consider the long term results of their audio, video, and lighting purchases. Are there plans to expand or relocate a facility?  Does the equipment being considered meet the needs of the new or enlarged facility? Is it robust enough to deliver good results over its projected lifespan? Is its low price a result of nearing obsolescence? I also encourage customers to thoroughly explore why one product may cost more than another and to understand features, capabilities and build quality. There are almost always multiple products manufactured for any given purpose. While it is not wise to buy more that you will ever need, I have seen more situations where an item purchased lacks the power, features, or build quality to stand the test of time. That always results in added frustration, disappointment, and cost.

At we sell lots of different products and none of them are perfectly suited to every user and situation. Please feel free to call us to discuss your needs. We will guide you through the process to the equipment that will best suit your needs today and in the future. We want you to be happy with your equipment long after you forget how much you paid.

Michael Norris

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